The Tennis Channel, a popular cable channel in the United States dedicated 24 hours a day to the sport, has arrived in the UK after having launched in Germany, Austria and Switzerland in April 2020.
We had been asked for years why there hasn’t been a Tennis Channel in other countries as it’s an international sport. The answer is the rights are sold by region and market. The idea was if we could do it in the US which is probably the toughest media market in the world, we could do it in some form or fashion elsewhere. We built the platform to be able to scale globally, so we are ready to go global.” Ken Solomon, President, Tennis Channel
The pay-television broadcaster, which became available in Greece this year, launched its international streaming service in the UK on Thursday as Tennis Channel International, which will be priced at £2.49 (€2.91/$3.41) per month for UK viewers.
Tennis Channel International features a 24-hour streamed programming channel and it becomes the first British television platform devoted exclusively to tennis.
The channel will include original series, documentaries, features, instructions, highlights and select matches on-demand.
“We’re excited to share our unique brand, tournament coverage, Hall of Fame talent and original content with new and existing fans in the U.K. – the birthplace of the sport as we know it today,” said Ken Solomon, President, Tennis Channel.
British viewers have immediate access to live content starting with the UK Pro League from the Chelsea Harbour Club in London from 23-29 August, followed by the LTA National League Finals that run from 10-12 September.
All of Tennis Channel’s programming, from original series and instruction to matches on demand, are all included and available along with MatchCast, which is a groundbreaking tennis scoring and data interface providing dynamic graphics and tennis statistics beyond anything fans can currently get their hands on.
This enables fans to follow every match around the world using never-before-seen dynamic graphics and in-depth statistics and data.
“We’ve proven that it works in the US, creating enormous value increases for all stakeholders and media partners, and our initial international launches in Germany, Austria and Switzerland have well exceeded expectations,” said Solomon.
Archive content will include classic matches from Grand Slam events, as well as the Davis Cup and Fed Cup, while live content will include selected ATP tournaments, ATP Challengers, WTA tournaments, ITF World Tour matches and the German Tennis Bundesliga.
The service are available in the UK at www.tennischannel.com and via the Tennis Channel International app for iOS and Android devices, as well as on Roku, FireTV and selected smart TVs.
Andy Reif, Senior Vice-President of Tennis Channel International, said: “This country is where tennis began but up until now it hasn’t always been easy for British tennis fans to watch the sport they love.
“Now tennis fans in the UK can watch this great sport whenever and wherever they want and get to enjoy Tennis Channel’s unparalleled programming and coverage.”
The launch of Tennis Channel International in German-speaking countries marked the first time the broadcaster had expanded outside of the US.
Speaking to SportBusiness in November, Solomon said: “We had been asked for years why there hasn’t been a Tennis Channel in other countries as it’s an international sport. The answer is the rights are sold by region and market.
“The idea was if we could do it in the US which is probably the toughest media market in the world, we could do it in some form or fashion elsewhere. We built the platform to be able to scale globally, so we are ready to go global.”
On its international launch, the Sinclair Broadcast Group-owned broadcaster engaged technology, data and streaming technology provider Sportradar to provide the streaming platform services.