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Venus launches Happy Viking business

Venus Williams has added to her business interests by launching a new vegan food company called Happy Viking that is inspired by her own dietary regime, particularly her favourite post-workout shake recipe.

Federer recovers his RF logo

When Roger Federer parted ways with Nike just over two years ago, he also lost his prized RF logo, but now he has got it back and soon fans will be able to buy a Uniqlo cap with the famous motif on it.

WTA unveils comprehensive rebrand

Following the advance leaks of newly-named tournament tiers, the WTA unveiled a comprehensive new corporate identity on Wednesday that included a simplified numerical naming system for its Tour events.

Australian Open to be delayed by three weeks

Should reports in two newspapers, The Age and The Sydney Morning Herald, prove correct, the Australian Open will kick off on February 8, three weeks later than the original schedule of January 18.

Halep loses early benefactor

Corneliu Idu, the Constanta businessman who sponsored Simona Halep in her early career, has died after catching Covid-19 on the day the former World No 1's documentary aired in Romania.

Murrays champion women’s discrimination on Sky

Sir Andy Murray and his mother, Judy, are presenting presenting a new docu-series for Sky Sports, highlighting discrimination of women in sport that is entitled Driving Force, and the first two episodes are available to watch on demand via Sky and NOW TV while the...

Melzer dismisses Djokovic’s accusation

The reasons behind Novak Djokovic’s failure to re-join the ATP Player Council were put in perspective by the Austrian Jurgen Melzer who completely dismisses the reason’s Djokovic has given for the Councils actions.

Pliskova appoints Bajin as her new coach 

After announcing a parting of the ways with Dani Vallverdu, Karolina Pliskova has added Sascha Bajin to her team for the coming season, who coached Naomi Osaka to the US Open title in 2018, the year he was named WTA Coach of the Year.

Tennis gone digital

Both the WTA and the ATP have recently announced extended digital services partnerships, the former with Stats Perform, its Official WTA Data Supplier, and the latter with Infosys as the Global Technology Services Partner and Digital Innovation Partner of the ATP.

Is the WTA ringing in the changes?

If reports in the media that we are hearing prove to be correct, then the WTA is to be congratulated for taking an important step towards standardising the professional game in the eyes of the general public, the fans.
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