London | Fever-Tree at Queen’s | Tennis Threads Magazine

NEW

Carillo pessimistic on US Open and Paris being held

Questions on how best to restart the pro tours are keeping administrators up late at night, with travel restrictions in place in many countries, and the coronavirus prevailing in society worldwide.

Cometh the pandemic – cometh the man

Alastair McIver reports on how tennis’ top men players are supporting those in need during Coronavirus

Women get their own ‘Battle of the Brits’

When the ‘Battle of the Brits’ was confirmed earlier this week, it made no provision for the women. This has now been rectified with the Progress Tour Women’s Championships to be played at the National Training Centre, Roehampton, the LTA’s headquarters, starting on...

Ticket Tout jailed

Wimbledon ticket tout, Luke McKay has received a six-month jail sentence after being caught by undercover agents trading in black market tickets for the 2019 Championships via Facebook

Players support #BlackOutTuesday campaign

Many top players have added their voices to the protests over the death of George Floyd, an unarmed African-American 46-year-old who died on 25 May in Minneapolis after being pinned beneath a white police officer’s knee for nearly nine minutes, plunging the country...

Limited Club tennis is back

Recreational tennis is back. Club members were allowed to play just singles as from a few weeks ago but now, as of the 1st June, they can resume their doubles partnerships and continue their rivalries with fellow members, all part of the Government’s easing of...

Federer champions mental health and tops Forbes rich list

Roger Federer has proven over the years to not only be a contender for the Greatest Of All Time accolade but also as a influential and effective leader, and now he is heading the annual Forbes list of the world’s highest-paid athletes for the first time when it was...

US Open contemplates logistics

The French Grand Slam, rescheduled for 20 September to 4 October, is expected to be further delayed to accommodate the US Open and Madrid and/or the Italian Championships in Rome, in order to allow players two weeks of clay court preparation ahead of Paris.

Paris fashion showcased in Prague

Petra Kvitova had a chance to debut the dress she would have worn at Roland Garros during the Czech Tennis President’s Cup at Sparta Prague tennis club, which was played from 26-28 May  featuring a field of 8 Czech WTA players.

Murray and LTA get tennis back on court in UK

Tennis is starting to stir back to life as the Covid-19 pandemic grip is slowly running its course and while we all still await news of the actual tours resuming, the Lawn Tennis Association (LTA) has announced that they will be staging four tournaments under the...
Tennis News, Tennis Results, Live Tennis Scores & Interviews

Home

It has taken a while coming but the traditional pre-Wimbledon grass court tournament at The Queen’s Club has eventually found a title sponsor to replace Aegon.

The Fever-Tree Championships will be held from 18-24 June in the first of a three-year deal between the premium mixer drinks company and the LTA.

Fever-Tree follows Stella Artois and Aegon as only the third title-sponsors of the tournament at The Queen’s Club in the last 40 years.

This is a significant and exciting brand association for British Tennis and marks a new chapter in the event’s history. The Queen’s Club has always showcased the very best of British and international tennis and this year the new Fever-Tree Championships will be no exception Scott Lloyd

Stephen Farrow, Tournament Director of the Fever-Tree Championships, said: “This is fantastic news. Fever-Tree is a perfect fit for us – a premium brand known for quality.

“The Queen’s Club has been the venue for this tournament for more than a century, the Roll of Honour features all-time greats such as Rod Laver, John McEnroe, Pete Sampras, Rafael Nadal and Andy Murray, and this will be the 40th year that the event has been covered by the BBC.”

Scott Lloyd, Chief Executive of the LTA, said: “We are delighted that Fever-Tree has partnered with one of the most popular events in the summer sporting calendar.

“This is a significant and exciting brand association for British Tennis and marks a new chapter in the event’s history.

“The Queen’s Club has always showcased the very best of British and international tennis and this year the new Fever-Tree Championships will be no exception.”

Three of the world’s current Top 4 ranked players, No 2 Rafael Nadal, No 3 Marin Cilic, No 4 Grigor Dimitrov, have announced their intention to compete, joining Andy Murray, who hopes to launch his comeback at a tournament that he has won a record five times.

The event will be covered throughout by BBC television, radio and online, by Amazon Prime Video for the first time and around the world in more than 40 countries.

Fever-Tree is the world’s leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to over 60 countries worldwide.






Previous

Next

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.