London | Fever-Tree at Queen’s
It has taken a while coming but the traditional pre-Wimbledon grass court tournament at The Queen’s Club has eventually found a title sponsor to replace Aegon.
The Fever-Tree Championships will be held from 18-24 June in the first of a three-year deal between the premium mixer drinks company and the LTA.
Fever-Tree follows Stella Artois and Aegon as only the third title-sponsors of the tournament at The Queen’s Club in the last 40 years.
This is a significant and exciting brand association for British Tennis and marks a new chapter in the event’s history.
The Queen’s Club has always showcased the very best of British and international tennis and this year the new Fever-Tree Championships will be no exceptionScott Lloyd
Stephen Farrow, Tournament Director of the Fever-Tree Championships, said: “This is fantastic news. Fever-Tree is a perfect fit for us – a premium brand known for quality.
“The Queen’s Club has been the venue for this tournament for more than a century, the Roll of Honour features all-time greats such as Rod Laver, John McEnroe, Pete Sampras, Rafael Nadal and Andy Murray, and this will be the 40th year that the event has been covered by the BBC.”
Scott Lloyd, Chief Executive of the LTA, said: “We are delighted that Fever-Tree has partnered with one of the most popular events in the summer sporting calendar.
“This is a significant and exciting brand association for British Tennis and marks a new chapter in the event’s history.
“The Queen’s Club has always showcased the very best of British and international tennis and this year the new Fever-Tree Championships will be no exception.”
Three of the world’s current Top 4 ranked players, No 2 Rafael Nadal, No 3 Marin Cilic, No 4 Grigor Dimitrov, have announced their intention to compete, joining Andy Murray, who hopes to launch his comeback at a tournament that he has won a record five times.
The event will be covered throughout by BBC television, radio and online, by Amazon Prime Video for the first time and around the world in more than 40 countries.
Fever-Tree is the world’s leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to over 60 countries worldwide.