Los Angeles | Muguruza sizzles on Oscar Night

Garbiñe Muguruza showed off her glamorous side as she hit the red carpet at the Oscars in Los Angeles on Sunday night.

The Wimbledon champion looked beautiful in a low-cut black dress by Hannibal Laguna as she added heals to her 182-cm frame.

Muguruza later took to her official Instagram account to share a few of her snapshots with her 622,000 followers.

Hola Oscars red carpet Garbine Muguruza

“Hola Oscars red carpet,” she captioned one of her pictures. She also posed alongside retired basketball player Kobe Bryant.

“Even winning at the Oscars! Only @kobebryant #damnitsheavy,” she wrote, referring to Bryant winning the award for the best animated short film ‘Dear Basketball’.

Muguruza, 24, wasn’t the only sportsperson to grace her presence. American skier Lindsey Vonn was also in attendance at the glitzy ceremony.

Two years ago, Roger Federer attended the Oscars and had a lot of fun, famously drinking a shot of Tequila, which he enjoyed, while Serena Williams and Maria Sharapova took a break from their Indian Wells preparations to step out for the star-studded 2016 Vanity Fair Oscar Party.

So how do tennis personalities score an invitation to these exclusive Hollywood events?

They are Rolex ambassadors and the luxury watchmaker is a sponsor of the Academy Awards.

With a global audience of several hundred million viewers, the television broadcast reaches film fans in more than 225 countries, according to the Academy fact sheet.

No wonder that Rolex aired its newest commercial during the Oscar telecast featuring campaign stars James Cameron, Alejandro Inarritu, Martin Scorsese and Kathryn Bigelow.

For this year’s Oscars, Rolex brought a bit of its home country of Switzerland to Hollywood.

As a sponsor of the Academy Awards and the official watch of AMPAS, the Geneva-based watchmaker created the Oscars greenroom — the space where presenters and other on-air talent hang out before and after appearing onstage.

This year the suite had a glamorous Swiss-chalet theme where guests were greeted by a large statue of Oscar near the entry.

The beautifully lit space, designed by Rolex’s in-house team, had the feel of a mountain lodge with a contemporary chic spin, with velvet-covered beige and green sofas and bronze architectural accents.

Shelves held books on subjects from watches to automobiles to tennis, while a series of photographs lined the walls spotlighting famous actors and directors from movie history, many wearing Rolexes.

The brand’s guests at the ceremony this year included Muguruza, which was just as well since it is almost impossible to get a ticket to the Oscars these days.

The Oscars have always been the toughest ticket in town, and, as the academy has promised to keep adding new members in an effort to double the number of women and minorities in its ranks by 2020, the seating inventory is squeezed even tighter with each passing year.

The Dolby Theatre, which has hosted the Oscars since 2002, seats 3,400 people on four levels and 20 opera boxes.

Oscar nominees, and there were 200 this year, each receive a pair of tickets and can request an additional pair.

After nominees account for about 800 tickets, blocks are reserved for the show’s broadcast network, ABC, the telecast’s sponsors, the production team, the accountants, the legal team, media, academy museum donors and various dignitaries, such as Los Angeles Mayor Eric Garcetti.

Movie studios receive a fair share too, proportional, in theory, to the number of nominations their movies earn.

Presenters, and there were more than usual this year with the show’s producers pulling out the stops for the 90th ceremony, each get a pair of tickets as well.

Adding it all up, only a few hundred seats remain for a group totalling 8,298 people so snagging those tickets involves a process that will be familiar to anyone who has tried to score Wimbledon tickets – it is who you know or, as an Academy member, enter the ticket ballot conducted the old-fashioned way by pulling slips out of a drum.

The 90th annual Academy Awards took place with many of Hollywood’s heavy hitters congregating to honour some of the best works of film over the past year.

As expected, there was plenty of political and social commentary mixed in between the presentations for achievement.

Those things are pretty much standard at this juncture, and it’s particularly relevant to the Oscars given the #MeToo movement that has swept Hollywood in recent months, but some of that commentary came from unexpected sources on Sunday night.

For one, Nike and tennis legend Serena Williams worked together to construct a powerful new ad that debuted during a commercial break in the show.

That ad, which followed a performance of “This Is Me,” features Serena Williams spreading the message that “there’s no wrong way to be a woman.”

As we approach International Women’s Day, Nike wanted to recognise and celebrate the contributions and achievements of women everywhere and share its belief in gender equality, in this case, delivered by Serena Williams.

The Oscars provided a great moment to debut the film given its mass appeal and broad reach.

The ad, called ‘Until We All Win’, seeks to empower women through Williams, who has made a habit of challenging what is expected and ‘normal’, all while becoming a legend in her arena.

To view > https://youtu.be/Ripg_LfJIeM

“I didn’t necessarily begin my career in tennis thinking I was going to be breaking down barriers in the sport, but I found myself in this space with a huge platform at my fingertips,” Williams said.

“Over time, I became much more conscious of the impact I had, and I became more conscious of what I had to do to make a difference.

“I embrace being a leader and continuing to pave the way for the next generation.

“I’m still looking to the future, to breaking down additional barriers like gender equality and pay equality.

“It doesn’t happen overnight. It takes a lot of work and I’m going to keep on going and working at it, and I encourage others to use their voice and their platforms to do that same.”

Williams isn’t merely taking on this leadership role for herself, or for other women in her field.

The 36-year-old gave birth to her first child, a daughter, about six months ago, and her motherhood has provided her with newfound inspiration.

“I want my daughter to be truthful and honest, strong and powerful; to realise that she can impact those around her. I want her to grow up knowing a woman’s voice is extremely powerful.

“As females, we need to continue to be loud and make sure we are heard.”

It is a theme that echoed across the years and central to the recent movie ‘Battle of the Sexes”.

A look at the legendary tennis match between Bobby Riggs and Billie Jean King earned acting nominations for Steve Carell and Emma Stone at the Golden Globes, but when it came Oscar time both were snubbed and the film surprisingly received no nominations, not even the production design and/or editing category.

Its authentic early 1970s look was spot on and throughout its editing telling the journey of Riggs and King leading up to their big match was perfect, with the finale cut believably.

Tennis is a tough sport to portray correctly on screen, and editor Pamela Martin cut the match sequence better than most ever have.

Emma Stone and Billie Jean King rallied the crowd at a Women in Film Pre-Oscar Bash, including nominees Margot Robbie, Greta Gerwig, Mary J. Blige, Rachel Morrison and Emily V. Gordon, plus Oscar-winner Viola Davis attending the party at the newly-redesigned Crustacean Beverly Hills.

The evening, hosted by Oscar-winning actress Stone and Oscar-winning producer and WIF President Cathy Schulman, honoured all the females, in front of and behind the camera, who were nominated for an Academy Award this year.

The highlight of the Lancôme and Max Mara-presented event, besides the spread of gourmet Asian cuisine, was the rousing speeches given by Stone and King.

Stone, the 2017 Best Actress Oscar-winner noted that WIF is 45 years old, and that King, whom she portrayed in the film ‘Battle of the Sexes’, played that historic tennis match 45 years ago.

When invited to speak, King said: “Relationships are everything. Women are taught to be perfect and men and boys are taught to be brave.

“So women, stop apologising. No one is perfect and no one is brave all the time.

“To the men, you don’t have to be brave all the time. Loosen up, cry, do whatever you want like Roger Federer; he sobs whether he wins or loses.

“One other thing, stop saying, ‘Thanks for what you’ve done for women.’ Because when we do that we keep our marketplace half as large.

“When people say, ‘Thank you for what you’ve done for women’s tennis,’ I’ve always fought for equality, and the point is, they would never say that to a male.

“Everyone is an influencer and everyone can lead so let’s stop apologising and let’s go for it.”

Certainly Nike and Rolex did, and Muguruza enjoyed the experience of Oscar night in Los Angeles.




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