Los Angeles | Serena Williams launches own production company

Serena Williams has launched a new multimedia company, called 926 Productions, which she has named after her own birthday, September 26, 1981.

With the launch of 926 Productions, we aim to elevate female and diverse voices through content that speaks to everyone. I’m so excited to begin this next chapter of my career alongside Caroline, a woman who understands the art of storytelling and is passionate about evolving the entertainment industry in new directions. Serena Williams

The 41-year old 23-time Grand Slam champion has added her new venture to her growing portfolio of business interests.

The enterprise, first reported by The Hollywood Reporter and later confirmed by Williams on her Instagram, fulfils her producing ambitions after the considerable success of the Oscar-nominated feature film, King Richard.

Her company’s launch coincides with a first-look TV deal at Amazon Studios, and the appointment of Caroline Currier as its President.

Previously a senior vice president of television at Eric Newman’s Grand Electric, Currier is tasked with managing all aspects of production and development while working closely with Williams.

“With the launch of 926 Productions, we aim to elevate female and diverse voices through content that speaks to everyone,” Williams said in a statement. “I’m so excited to begin this next chapter of my career alongside Caroline, a woman who understands the art of storytelling and is passionate about evolving the entertainment industry in new directions.

“I look forward to collaborating with her and developing unique projects that inspire audiences across all platforms.”

Currier added: “I have long admired Serena, not only as one of the greatest athletes of all time, but also a cultural icon.

“She is a once-in-a-generation talent who transcends sport and her commitment to excellence on and off the court is inspiring.

“As we bring our creative instincts together, I am thrilled to partner with Serena and build out a company that centers on championing impactful and entertaining stories yet to be told.”

During Currier’s time at Grand Electric, the Duke University alumn served as producer for Kevin Hart’s True Story as well as Pete Berg’s upcoming opioid drama Painkiller, both ordered by Netflix.

Other work consists of tenures at eOne and The Mark Gordon Company, where she oversaw popular and long-running programs like The Rookie, Designated Survivor, and You, Me, Her.

In her early days, Currier was an assistant at WME, the talent agency that currently represents Williams and 926 Productions.

In addition to this enterprise, Williams also runs a namesake clothing and jewellery line, a venture capital fund founded in 2017, and boasts endorsement deals with Nike, Gatorade, Ubrelvy, Michelob Ultra, and more.