Seeds tumble in San José but Kasatkina survives

Four players advanced to the quarter-finals at the Mubadala Silicon Valley Classic on Wednesday, but only one seed, Daria Kasatkina, seeded 4, who overcame Caroline Garcia in a clash of former Top 10 players, while Zhang Shuai took out Madison Keys, the 3rd seed,...

Olympic dreams fulfilled…

After Anastasia Pavlyuchenkova & Andrey Rublev won the Mixed Doubles at Tokyo 2020 by the narrowest of margins, the Olympic Tennis Event came to a close on Day 9.

Montréal suffers pull-outs

The US Open Series provides the tune-up for the US Open and the second tournament, the National Bank Open in Montréal, the first WTA 1000 event of the summer hard-court swing through North American, takes place next week with disappointing news that Naomi Osaka, Sofia...

Americans progress as Tomjlanovic saves match points in San José

The first round of matches at the Mubadala Silicon Valley Classic were completed on Tuesday with three Americans advancing at the expense of two others, and an Australian coming back from match points down to defeat yet another.

Raducanu falls to Zhang in San José

It was not quite the fairytale return for Emma Raducanu at the Mubadala Silicon Valley Classic in San José on Monday, but a valuable experience nevertheless when veteran Zhang Shusi rolled past her 6-3 6-2.

Raducanu set to play San José WTA 500

As the dust settles on the Olympic Tennis Event and many of those involved take a breather, attention turns to the hard courts of north American where the WTA Tour heads towards the US Open, starting with the Mubadala Silicon Valley Classic hosted on the campus at San...

Lepchenko wins Charleston WTA125

In an all-American final, No 4 seed Varvara Lepchenko won her first WTA 125 title at the LTP Women's Open in Charleston with a 7-6(4), 4-6, 6-4 triumph over Jamie Loeb on Sunday. 

Schmiedlova wins inaugural Belgrade Open

Anna Karolina Schmiedlova lifted the inaugural Belgrade Ladies Open trophy with a straight-sets victory over second seed Arantxa Rus in the final of the WTA 125 event on Sunday.

Zverev is the new Olympic Champion

Alexander ‘Sascha’ Zverev has emulated incomparable compatriot Steffi Graf and struck Olympic gold, declaring: “There is nothing better than this.”

Krejcikova & Siniakova take Gold at Tokyo 2020

Top seeds Barbora Krejcikova & Katerina Siniakova became the first Czech players to win Gold at the Olympic Tennis Event after defeating Switzerland's Belinda Bencic & Viktorija Golubic 7-5 6-1 in the women's doubles final on Sunday at the Ariake Tennis Park...
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Osaka passes Serena Williams earnings

Naomi Osaka has surpassed Serena Williams by setting a new record for most money earned by a female athlete over a 12-month period, according to on Friday, who stated the Japanese made $37.4 million in earnings and endorsements, $1.4 million more than the previous record.

To those outside the tennis world, Osaka is a relatively fresh face with a great back story. Combine that with being youthful and bicultural — two attributes that help her resonate with younger, global audiences — and the result is the emergence of a global sports marketing icon. David Carter, Sports Business Professor, University of Southern California

Williams has held the title of highest-paid female athlete for the past four years, with the previous high-water mark being $29.7 million earned in a single year achieved by Maria Sharapova in 2015.

Osaka, 22, a two-time Grand Slam champion and a former World No 1 in the WTA rankings, is a huge star in Japan, and is listed at No 29 overall, with Williams at No 33, on the Forbes’ annual list of the 100 top-earning athletes.

Since Forbes began tracking female athletes’ income figures in 1990, tennis players have been the highest-earning female athletes every year.

The complete list, due to be released next week, however, has not featured two women since 2016, according to the magazine.

While Williams has led the way among women in each of the past four years, Sharapova ruled for the five years before that.

“To those outside the tennis world, Osaka is a relatively fresh face with a great back story,” University of Southern California sports business professor David Carter told Forbes.

“Combine that with being youthful and bicultural — two attributes that help her resonate with younger, global audiences — and the result is the emergence of a global sports marketing icon.”

According to the WTA, Osaka has won about $14.5 million in career prize money, a little less than half of which was earned in 2019.

She became World No 1 in January last year after winning the 2018 US Open and 2019 Australian Open, but has since dropped to No 10.

Nevertheless, she is still commanding a staggering level of income through sponsorship deals with the likes of Mastercard and Nissan.

A key factor in Osaka’s appeal is her nationality, having lived in the United States since she was three years old and now representing the nation of her birth, Japan, and becoming the poster child of the Tokyo Olympic Games.

She is a popular endorsement figure in Japan ahead of the now-postponed Games and figures to remain a sponsorship dream through next year’s rescheduled Tokyo 2020.

She signed an apparel deal with Nike in 2019 that paid her $10 million over the past year and runs through 2025, and also has endorsement contracts with Nissan and racket-maker Yonex, among others.

Osaka replaced Manchester United footballer Paul Pogba as the world’s most marketable athlete last year, according to sports business media company SportsPro.



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