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The Lion is the UTS2 king

Alexander ‘The Lion’ Zverev needed Sudden Death to beat Felix ‘The Panther’ Auger-Aliassime and become king of the Ultimate Tennis Showdown jungle on Sunday.

WTA Tour resumes in Palermo

The 31st Ladies Open Palermo kicks off in Sicily on Monday, marking the resumption of the WTA Tour after five months suspension because of the coronavirus pandemic and the exhibition events that have peppered the calendar since March wrapped up at the weekend.

The British Bulldogs just edge it

As the organiser of the Battle of the Brits Team event, Jamie Murray couldn’t have been more delighted that, after a week’s highly competitive play, the final outcome of the event wasn’t settled until the last match.

New York Empire win World TeamTennis 2020

New York Empire defeated Chicago Smash, 21-20 in a supertiebreaker, to win the 2020 World Team Tennis season in a nail-biting finish at West Virginia’s Greenbrier Resort on Sunday, and hoist the King Trophy for the first time.

UTS Finals on BBC Sport

The Ultimate Tennis Showdown is an innovative competition organised by leading coach Patrick Mouratoglou at his academy in the south of France to help fill the void created by the suspension of the professional tours, and with matches split into quarters, a unique...

New York upset Philadelphia to meet Chicago in WTT Final

The two top seeds failed to make the final of World TeamTennis on Saturday at The Greenbrier Resort in West Virginia after the New York Empire upset favourites Philadelphia Freedoms, 22-18, and Chicago Smash took out Orlando Storm, 24-13.

Race to the line

Jamie Murray, the man behind the Battle of the Brit events, will be delighted that his team event has reached the final day with both teams sharing the points and the finishing line of 60, just ten matches away

US Open to go ahead

The USTA has confirmed that the US Open will go ahead as planned, alongside the Western & Southern Open tune-up event the week before, both with strict protocols in place.

Player tests positive at Palermo

The WTA’s woes continue as news broke of a player testing positive for coronavirus at the Palermo Open follows hot on the heels of the cancellation of the Toray Pan Pacific Open in Japan.

Watson and Edmund are Friday’s standout players

The Battle of the Brits Team event at the NTC is certainly proving to be a very competitive competition with a great atmosphere despite here being no spectators.
Tennis News, Tennis Results, Live Tennis Scores & Interviews

Osaka passes Serena Williams earnings

Naomi Osaka has surpassed Serena Williams by setting a new record for most money earned by a female athlete over a 12-month period, according to forbes.com on Friday, who stated the Japanese made $37.4 million in earnings and endorsements, $1.4 million more than the previous record.

To those outside the tennis world, Osaka is a relatively fresh face with a great back story. Combine that with being youthful and bicultural — two attributes that help her resonate with younger, global audiences — and the result is the emergence of a global sports marketing icon. David Carter, Sports Business Professor, University of Southern California

Williams has held the title of highest-paid female athlete for the past four years, with the previous high-water mark being $29.7 million earned in a single year achieved by Maria Sharapova in 2015.

Osaka, 22, a two-time Grand Slam champion and a former World No 1 in the WTA rankings, is a huge star in Japan, and is listed at No 29 overall, with Williams at No 33, on the Forbes’ annual list of the 100 top-earning athletes.

Since Forbes began tracking female athletes’ income figures in 1990, tennis players have been the highest-earning female athletes every year.

The complete list, due to be released next week, however, has not featured two women since 2016, according to the magazine.

While Williams has led the way among women in each of the past four years, Sharapova ruled for the five years before that.

“To those outside the tennis world, Osaka is a relatively fresh face with a great back story,” University of Southern California sports business professor David Carter told Forbes.

“Combine that with being youthful and bicultural — two attributes that help her resonate with younger, global audiences — and the result is the emergence of a global sports marketing icon.”

According to the WTA, Osaka has won about $14.5 million in career prize money, a little less than half of which was earned in 2019.

She became World No 1 in January last year after winning the 2018 US Open and 2019 Australian Open, but has since dropped to No 10.

Nevertheless, she is still commanding a staggering level of income through sponsorship deals with the likes of Mastercard and Nissan.

A key factor in Osaka’s appeal is her nationality, having lived in the United States since she was three years old and now representing the nation of her birth, Japan, and becoming the poster child of the Tokyo Olympic Games.

She is a popular endorsement figure in Japan ahead of the now-postponed Games and figures to remain a sponsorship dream through next year’s rescheduled Tokyo 2020.

She signed an apparel deal with Nike in 2019 that paid her $10 million over the past year and runs through 2025, and also has endorsement contracts with Nissan and racket-maker Yonex, among others.

Osaka replaced Manchester United footballer Paul Pogba as the world’s most marketable athlete last year, according to sports business media company SportsPro.






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