Both the WTA and the ATP have recently announced extended digital services partnerships, the former with Stats Perform, its Official WTA Data Supplier, and the latter with Infosys as the Global Technology Services Partner and Digital Innovation Partner of the ATP.
Stats Perform has a history of creating innovative and trusted content and products that drive entertainment levels and new revenue streams for the professional sports ecosystem. We’re looking forward to discovering new and unique storylines surrounding the WTA Tour and our players and tournaments available in new, exciting and comprehensive ways. Micky Lawler, WTA President
The WTA’s deal is a 6-year agreement that will focus on promotion and growth of women’s tennis by taking data and performance insights to the next level, while the ATP agreement renews their successful partnership for a further three years through 2023.
“Stats Perform has a history of creating innovative and trusted content and products that drive entertainment levels and new revenue streams for the professional sports ecosystem,” Micky Lawler, WTA President, says.
“We’re looking forward to discovering new and unique storylines surrounding the WTA Tour and our players and tournaments available in new, exciting and comprehensive ways.”
The WTA’s partnership will deliver multiple feeds to customers via an exclusive umpire-derived data feed for an expanded number of WTA matches, as well as an ultrafast data feed collected by Stats Perform’s Opta analysts, that will include detailed match statistics down to rally and shot level.
This will dramatically increase the level of live insight available for thousands of WTA matches to power a new range of broadcast, second screen, and betting experiences.
The data feed will support Stats Perform’s advanced AI capabilities, which will be leveraged to help bring fans closer to the sport through engaging data-driven insights and stories.
Through these unique insights, fans will be able to get to know the players and the game at a much deeper level.
The data also enhances Stats Perform’s existing live WTA video streaming service to help create the ultimate experience in trusted and entertaining in-play betting.
“Infosys is a leading global brand and one which has been instrumental in helping ATP innovate and maximise efficiency through technology,” said Massimo Calvelli, ATP CEO. “Most importantly, these exciting innovations have enhanced fans’ experience and interaction with our sport.
“We are thrilled to extend our partnership and look forward to seeing what we can continue achieving together.”
As the technology partner of the ATP since 2015, Infosys has been instrumental in supporting ATP’s development of key digital assets and infrastructure, including ATP PlayerZone, ATP Stats Leaderboards, ATP Second Screen, and the ATP app.
Through the extended partnership, Infosys will continue to develop and accelerate innovations in advanced technologies such as Artificial Intelligence, Data Analytics and cloud, leveraging its dedicated tennis platform to deliver diverse experiences for players, media, and fans across the world.
Through Infosys ATP Stats, ATP Performance Zone, and Win-Loss index, the ATP will continue to focus on data driven insights for match statistics.
Coupled with the popular editorial series, Infosys ATP Beyond The Numbers, fans will gain deeper insight into tennis through comprehensive game analysis.
That both agreements are important revenue spinners for the women’s and men’s tours is clear, but perhaps worryingly are the direct links to betting concerns.
While the WTA agreement aims to elevate the betting experience through the delivery of faster, deeper feeds, and promote integrity in tennis via the provision of two operationally independent feeds, the ATP is less transparent as to any extended uses of its digital services.
The WTA statement said that Stats Perform’s extensive sports content distribution capabilities will improve the availability of official WTA data to make it more accessible for authorised sportsbooks, broadcasters, OTT, media, sponsors, tech and fantasy games, giving fans and bettors fast, detailed and accurate tennis data,
As evidence of Stats Perform’s commitment to growing the profile of women athletes, the partnership will push more innovative insights and content to raise the profile of WTA players.
Carl Mergele, CEO Stats Perform, says: “The WTA has very ambitious goals for their tournaments and players and we’re proud to be trusted to help them reach new levels of fan and bettor engagement.
“Our broadcaster, media, and betting networks are already excited because they’ve seen how high-quality information elevates sport’s appeal.”
On top of its sports AI and content expertise and customer network, Stats Perform’s globally famous and trusted Opta data brand has helped it transform the way fans and bettors interact with men’s and women’s soccer, cricket, rugby, basketball, NFL and MLB.
The company has a long history of challenging how sport is measured, giving players, teams and leagues a competitive edge and broadcasters, media, sportsbooks and sponsors new perspectives.
Meanwhile, Pravin Rao, Infosys COO, stated last week: “The ATP Tour was our first partnership in the sport of tennis, and together with ATP we’ve continued to push the boundaries of how fans, players and the media are involved and engaged in the game.
“As we take rapid strides in our sixth year partnering together, our focus remains on supporting ATP’s vision to reimagine the game, leveraging data to deliver unique insights and digital experiences through next generation technologies.”