Raducanu set to play San José WTA 500

As the dust settles on the Olympic Tennis Event and many of those involved take a breather, attention turns to the hard courts of north American where the WTA Tour heads towards the US Open, starting with the Mubadala Silicon Valley Classic hosted on the campus at San...

Lepchenko wins Charleston WTA125

In an all-American final, No 4 seed Varvara Lepchenko won her first WTA 125 title at the LTP Women's Open in Charleston with a 7-6(4), 4-6, 6-4 triumph over Jamie Loeb on Sunday. 

Schmiedlova wins inaugural Belgrade Open

Anna Karolina Schmiedlova lifted the inaugural Belgrade Ladies Open trophy with a straight-sets victory over second seed Arantxa Rus in the final of the WTA 125 event on Sunday.

Zverev is the new Olympic Champion

Alexander ‘Sascha’ Zverev has emulated incomparable compatriot Steffi Graf and struck Olympic gold, declaring: “There is nothing better than this.”

Krejcikova & Siniakova take Gold at Tokyo 2020

Top seeds Barbora Krejcikova & Katerina Siniakova became the first Czech players to win Gold at the Olympic Tennis Event after defeating Switzerland's Belinda Bencic & Viktorija Golubic 7-5 6-1 in the women's doubles final on Sunday at the Ariake Tennis Park...

Bencic betters Vondrousova to land Swiss Gold

It could so easily have slipped though her fingers but Belinda Bencic prevailed over Marketa Vondrousova to land the Gold medal at Tokyo 2020 on Saturday after 2 hours 30 minutes of fluctuating but captivating tennis.

Djokovic leaves Tokyo empty-handed

Novak Djokovic has promised to “bounce back” in the 2024 Paris Olympics after failing to win his first Games medal.

Svitolina takes Bronze medal

Ukraine’s Elina Svitolina made history by winning the first ever tennis medal for her country on Saturday when the World No 6 prevailed over Kazakhstan’s Elena Rybakina, 1-6 7-6(5) 6-4, after a battle royal that took 2 hours 28 minutes to resolve and left her winning...

Bronze for Brazil

It was Brazil’s first Olympic Tennis medal ever, delivered by surprise losing semi-finalists Laura Pigossi & Luisa Stefani, who battled hard in the Bronze Medal Match to pip ROC’s Veronika Kudermetova & Elena Vesnina at the post, 4-6 6-4 [11-9], on...

The ROC fill the Mixed Doubles final

There was more disappointment for Novak Djokovic following his singles semi-final loss when he and his partner, Nina Stojanovic, failed to reach the mixed doubles final going out in straight tight sets, 7-6(5) 7-5, to Aslan Karatsev and Elena Vesnina playing under the...
Tennis News, Tennis Results, Live Tennis Scores & Interviews

The AELTC’s plans to fill the Wimbledon gap.

Announced yesterday, The Championships – which this year was forced to be abandoned by the coronavirus pandemic – will instead, promote a campaign to keep interest in Wimbledon alive and remind everyone of what they are unfortunately missing.

It won’t be as good as the real thing, but we hope it will be an opportunity for us to come together even though we are apart, to demonstrate that Wimbledon is for everyone, in any way you choose to celebrate it – playing tennis, eating strawberries, or just a really good picnic. Richard Lewis, CBE

A film featuring last year’s champion, Novak Djokovic filmed in his garden where he re-enacts his ‘trademark’ gesture of kneeling to eat a blade of grass after winning the title on Centre Court and Simona Halep, the women’s champion, walking through her home in full tennis attire emulating a walk trough the corridors of the Wimbledon clubhouse to Centre Court.

All this is part of a digital/social marketing campaign by the AELTC called ‘Wimbledon Recreated’ which will run through the fortnight scheduled for The Championships, ending on July 12 and aimed at encouraging fans to upload recreations of their own experiences at Wimbledon.

“We didn’t want to lose momentum for what we’ve been doing with the brand. We wanted to create some content for our audiences and tap into the passion for the tournament, which will be much missed this year” explained Alexandra Willis, the Club’s head of communications.

The BBC will be running daily shows throughout the fortnight by screening ‘The Greatest Championships’, a re-telling of some of Wimbledon’s greatest matches which through IBM facilities will also be available across digital and social media.

The campaign also features “a gaming experiment” on Facebook around a special version of retro computer game, Tetris.

Richard Lewis CBE, the Club’s Chief Executive, commented: “It is the passion of our fans for The Championships that has shaped our event over the years, and will continue to do so. We will all be feeling the absence of The Championships this year, but we hope, through Wimbledon Recreated, to go some small way to filling the gap.

“It won’t be as good as the real thing, but we hope it will be an opportunity for us to come together even though we are apart, to demonstrate that Wimbledon is for everyone, in any way you choose to celebrate it – playing tennis, eating strawberries, or just a really good picnic.

“I would like to thank all of our fans across the UK and around the world for your enthusiasm for Wimbledon, and we look forward to re-living and re-telling some of The Championships’ greatest matches throughout the 2020 Fortnight.”

The campaign will also feature a variety of additional recreations over the next three weeks, including Play The Championships – an interactive game modelled on a much-loved classic; A Wish from Wimbledon – a competition to provide some cheer; Design the 2020 Poster – an activity for schoolchildren across Merton and Wandsworth to recreate their own Wimbledon poster design; and much more.

The AELTC is working with British tennis’ governing body, the LTA, to increase tennis participation in this country.

Last year the AELTC ran a campaign called #JoinTheStory which will be repeated again with film-maker Livewire Sport.



Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.