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And so it begins…

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The Naomi Osaka Barbie Doll sells out

Mattel has released a Naomi Osaka Barbie doll, honouring the champion by enshrining her in plastic, but you will be hard pressed to get your hands on one as these have already sold out.

Today, given the television coverage we receive and our prominence on social media, athletes have platforms that are larger and more visible than ever before. The way I see it, that also means that we have a greater responsibility to speak up. Naomi Osaka

Designed by Carlyle Nuera, the Osaka doll is part of the Barbie Role Models Doll line featuring inspiring women from around the globe.

“I hope every child is reminded that they can be and do anything,” wrote Osaka in her tweet announcing the collaboration.

The Naomi Osaka Barbie comes wearing a Nike tennis dress inspired by her 2020 Australian Open outfit, complete with Nike shoes, visor, and Yonex tennis racket.

The doll goes further than simply replicating Osaka’s clothes too, even recreating her curly hair and beauty marks so you know without a doubt it is four-time Grand Slam winner Naomi Osaka.

It also has a pose-able body with 22 points of articulation, and comes with a display stand to help you show it off.

“Obviously Naomi’s athletic skill is unmatched, that’s a fact,” said Nuera in a statement. “But what I personally admire the most about Naomi Osaka is how she uses her platform, the spotlight on her and her voice, to raise awareness about social justice.”

Osaka has been vocal about issues such as racism and mental health, and is a passionate philanthropist.

“Today, given the television coverage we receive and our prominence on social media, athletes have platforms that are larger and more visible than ever before,” Osaka wrote in a 2020 New York Times opinion piece. “The way I see it, that also means that we have a greater responsibility to speak up.”

Mattel’s new doll isn’t the first time Osaka has been immortalised in Barbie form.

In 2019, the tennis player was one of 20 women gifted unique dolls created in their own likeness as part of Barbie’s ‘Shero’ line, but this is the first time the wider public will be able to get their hands on a Naomi Osaka Barbie.

Despite a purchase limit of two dolls per person, the $29.99 Barbie has already sold out online due to high demand and there is no indication of when further stock might be available.






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