To celebrate the appointment of Gordon Reid MBE, World No.1 professional wheelchair tennis player and Paralympic gold medalist, as UNIQLO’s latest Global Brand Ambassador one lucky winner will win a UNIQLO DRY-EX match shirt as worn by Gordon at The Championships.
It’s a real privilege to be joining UNIQLO as part of such a great team of Global Brand Ambassadors. It is important that I am comfortable when training and competing and the superb quality and technology of UNIQLO apparel is the perfect fit. I look forward to representing the UNIQLO both on and off the court. Gordon Reid
The appointment marks the first time UNIQLO has selected a British athlete for the global role.
Speaking of the appointment, Tadashi Yanai, Chairman, President and CEO of the UNIQLO parent company, Fast Retailing, said, “We are delighted that Mr. Reid joins us as the newest UNIQLO Global Brand Ambassador. Mr. Reid is a champion of great resilience and human character, overcoming adversity to triumph at the highest level of his sport. These are exactly the values we look for in our brand ambassadors, so it will be a great honour to see him compete in UNIQLO apparel at Wimbledon, where he made history as its first ever men’s singles wheelchair champion.
Yanai continues “We are also pleased to underline our commitment to the ITF (International Tennis Federation) and to wheelchair tennis. As one of the largest employers of people with disabilities in Japan, inclusion and respect are among our most important company values. UNIQLO is made for all, and we believe Mr. Reid will help us inspire people from all backgrounds to be their very best.” Reid was also enthusiastic about the partnership, saying, “It’s a real privilege to be joining UNIQLO as part of such a great team of Global Brand Ambassadors. It is important that I am comfortable when training and competing and the superb quality and technology of UNIQLO apparel is the perfect fit. I look forward to representing the UNIQLO both on and off the court.”
Effective immediately, the partnership sees Gordon Reid promoting the UNIQLO brand and its signature LifeWear worldwide. UNIQLO will leverage Reid’s professional insight in product development, using its advanced proprietary clothing technologies to create apparel that supports Reid’s performance at the top level, while also bringing greater comfort and functionality to the everyday lives of its customers.
Gordon will also assist UNIQLO with global community engagement and support initiatives.
To view the full UNIQLO collection of Tennis and Leisurewear visit www.uniqlo.com/uk/ now.
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